Google Tag Manager tutorial For absolute beginner


What is Google Tag Manager?

The marketing team at a store can use Google Tag Manager to manage the tags, or snippets of code, that are associated with their marketing campaign events. This might be remarketing via AdRoll or Facebook's Product View, Purchase, or Add to Cart Events.


You may measure your e-commerce customer's behaviors and personalize, retarget, or undertake search engine marketing initiatives based on actionable event data by adding tracking tags to your site.


A marketer may ask their Web Developer to deploy Facebook Advertising before using Google Tag Manager. This would normally entail a developer inserting the provided Javascript into the application's file and then filling out the dynamic fields required by the tag using PHP, JS, JAVA,.NET, or another programming language.

Important Terms

  • Events
    • Events are actions that occur in e-commerce stores that drive behavioral data collection. This is as simple as “Viewed a page” to “Add to Cart” or “Purchase”
    • Events are the engine behind GTM and drive everything that happens.
    • While the format and name of Events are driven off of Google’s definition, it’s Magento’s responsibility to fire these events when a relating action occurs.
  • Datalayer: See https://developers.google.com/tag-manager/enhanced-ecommerce
    • This is Google’s standardized format for the definition of events and data made available by your e-commerce platform, in this case, Magento
    • Below is an example of what the data layer may look like for the Add to Cart Event

  • Tags
    • Tags, these are those pesky Javascript snippets given to you by third-party software, such as Facebook, AdRoll, HotJar, HubSpot, and many others.



"GTM"




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Learn how to scrape the price from the page with Google Tag Manager. Ideally, this should be done with the help of developer but sometimes, you that is just not possible. Maybe a developer is super busy or maybe there is no developer in that project at all. So if you are in a similar situation, watch this video. In it, I will explain how to scrape the site and fetch the price in a proper format that is accepted by most analytics and marketing tools.





Learn how to use Google Tag Manager to scrape the pricing off the page. Ideally, you should do this with the assistance of a developer, but that isn't always possible.

Perhaps a developer is overworked, or perhaps that project has no developers at all. So, if you're in a similar circumstance, this video is for you. In it, I'll show you how to scrape the site and get the pricing in a format that most analytics and marketing programs can understand.

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