What is Google Tag Manager ? The marketing team at a store can use Google Tag Manager to manage the tags, or snippets of code, that are associated with their marketing campaign events. This might be remarketing via AdRoll or Facebook's Product View, Purchase, or Add to Cart Events. You may measure your e-commerce customer's behaviors and personalize, retarget, or undertake search engine marketing initiatives based on actionable event data by adding tracking tags to your site. A marketer may ask their Web Developer to deploy Facebook Advertising before using Google Tag Manager. This would normally entail a developer inserting the provided Javascript into the application's file and then filling out the dynamic fields required by the tag using PHP, JS, JAVA,.NET, or another programming language. Important Terms Events Events are actions that occur in e-commerce stores that drive behavioral data collection. This is as simple as “Viewed a page” to “Add to Cart” or “Purchase” Eve...
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